About the Role & Program
This intern role will support both the Partnerships & Events team and the Digital Marketing team under ABC Entertainment Marketing. The teams both play a key role in promoting our shows and building the ABC brand…
The ABC Strategic Partnerships & Events team work to further business priorities and initiatives through managing ongoing relationships both internally across the network and externally with third-party brands, corporate partners, distribution partners, studios, affiliates, etc. The team is also responsible for the development and execution of large-scale events, screenings and experiential marketing stunts and initiatives!
The ABC Digital Marketing team manages social media strategies and digital marketing campaigns for ABCs brand and shows. We work on everything ranging from digital creative to operations to digital strategy. On this team, you’ll observe, participate, and contribute to a wide range of digital marketing strategies and tactics that serve to drive awareness around key programming.
What You Will Do
You will support all team members on a variety of projects as needed to help improve partnership and promotional opportunities for the company. Our intern will contribute to a wide-range of marketing strategies and tactics that serve to drive awareness around key network programming. This is a very fast-paced, hands-on creative environment. Balancing multiple projects with attention to detail is important. Our intern should be a self-starter who is passionate about television and requires moderate oversight in performing their duties.
Assist with promotional campaigns for strategically-selected consumer brands including partner identification, competitive research, concept development, contact sheet management, pitch deck development, and recap decks/wrap reports
Support the development of large-scale live events (CMA Fest, Essence Fest, Comic-Con, etc) screenings, and other experiential marketing initiatives and stunts
Assist with the development of promotional premium items for events, gifting and stunts, ensuring that all items are on brand and adhere to company quality requirements
Assemble marketing toolkits for key priorities and distribute to partners as needed (Hulu, cable affiliates, internal corporate partners, non-profit organizations, etc.)
Complete administrative tasks as assigned (manage team invoices and budget sheets, input projects into internal project management system, SAP, data reporting, recaps and tracking, etc.)
Share creative ideas for growth, efficiency and collaboration with team
Attending department meetings and brainstorms
Watching shows and writing copy for social media posts
Analyzing social media data
Brainstorming ideas for digital marketing executions
Creating and handling digital marketing assets
Helping deliver assets to appropriate internal and external stakeholders
Creating one sheet social media guidelines for premiere launches
Competitive analysis on the social media landscape
Required Qualifications & Skills
Proficiency with MS Office Suite: Outlook, Excel, Word, Keynote, PowerPoint, Photoshop
Proficiency with both MAC and PC Operating Systems
A strong interest in television, the entertainment industry, partnerships/event marketing, and digital marketing
A passion for and knowledge of market trends, pop culture and current events
Strong social media and marketing skills, very familiar with Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube
Shows curiosity about diversity and inclusion and an eagerness to contribute to audience engagement initiatives
A proven high attention to detail and the ability to take direction from multiple partners, balance numerous projects simultaneously, prioritize deadlines and effectively work in a fast-paced environment
Problem solver with a positive, can do demeanor
Strong written and verbal communication skills
Event planning and/or experience facilitating partnerships between brands is a plus
Education
Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Internship
A student studying in their senior year or a recent graduate within 6 months of graduation date
Eligibility Requirements & Program Information
Be at least 18 years of age
Possess unrestricted work authorization
Have not completed one year of continual employment on a Disney internship or Disney College Program
Additional Information
Able to have a consistent, reliable work schedule throughout the internship
The approximate dates of this internship are January 2025 through June 2025
Availability to work full-time hours (approximately 40 hours per week) for the duration of the internship. Monday to Thursday will be at the ABC office in Burbank and Fridays will be at home. Typically 9am-6pm PT, Monday – Friday. Possibility of working some nights and weekends.
Able to provide own housing for the duration internship program in the Burbank, CA area
Able to provide/have reliable transportation to/from work
The pay rate for this internship in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
The pay rate for this role in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits