Job Description:
As an Adobe Target Senior developer, you will be responsible for designing, implementing, and optimizing Adobe Target solutions to enhance our digital marketing efforts. You will work closely with cross-functional teams to ensure seamless integration and effective utilization of Adobe Experience Platform (AEP) and related technologies.
Key Responsibilities:
Architect, configure, and manage Adobe Target to deliver personalized experiences across digital channels.
Implement Adobe target on various channels using Adobe Experience Platform, Adobe Launch, AEP SDKs, Web SDK, and AEP Mobile SDKs.
Utilize Adobe Launch for tag management and deployment.
Integrate Adobe Target with other Adobe Experience Cloud products like Adobe Analytics and AEM including using Adobe admin APIs.
Collaborate with marketing, development, and analytics teams to define and execute optimization strategies.
Troubleshoot and resolve issues related to Adobe Target implementations.
… Train and mentor team members on Adobe Target and related technologies.
Guide business users in setting up conversion metrics and interpreting A/B testing results.
Develop and maintain technical documentation and best practices.
Stay updated with the latest trends and advancements in Adobe Experience Cloud technologies.
Desired Profile:
Experience:
Minimum 7 years of experience in digital marketing optimization.
Proven experience with Adobe Experience Platform, Adobe Launch, and Adobe Target.
Hands-on experience implementing Adobe Target activities
Hands-on experience implementing Adobe target using Adobe Launch, AEP SDKs, Web SDK, and AEP Mobile SDKs.
Proficiency in using Adobe Admin APIs.
Familiarity with Auto Personalization and Recommendations features.
Experience in Adobe RT-CDP desirable.
Skills:
Strong understanding of JavaScript, HTML, and CSS.
Familiarity with front-end web development and debugging tools.
Excellent problem-solving and analytical skills.
Ability to work collaboratively in a fast-paced environment.
Strong communication and documentation skills.
Ability to train and mentor others effectively.
Ability to guide business users in setting up conversion metrics and interpreting A/B testing results