The Director, Brand Management, Minute Maid Warehouse and FSOP role is responsible for leading the strategy and business creation across a portfolio of Minute Maid brands in the Chilled and Food services route to market. This is accomplished by creating brand growth strategies and the long-term business plan while translating those into actionable annual brand plans. This includes Strategy Creation, Brand Planning, Marketing Communications, Innovation, Commercial Strategy, and Research, as required.
Key Responsibilities:
Establish brand growth strategies and develop the long term business plan and goals across the Minute Maid Juices/ Juice Drinks portfolio.
Craft the annual Business/Brand Plan and establish prioritized sources of growth building blocks to achieve the plan.
Monitor the brand and competitive environment, routinely provide performance updates to leadership and stakeholders, and proactively recommend changes in direction as required.
Coach and mentor team members that work in Chilled/FSOP.
Lead the development and execution of the Price and Package Architecture strategy and innovation pipeline that creates system value and delivers against brand strategies.
Works with cross-functional team to commercialize product and packaging launches, leading the creation of the project charter, packaging artwork, consumer research, R&D formulation and internal/global approvals and materials to support the launch (i.e., mocks-up/sales samples).
Identify commercial opportunities to grow the base business and to support new products and packages.
Collaborate with system partners (Channel, PAC, Human Insights, Finance, SRA, Legal, etc.) to ensure ongoing brand engagement and identify opportunities to achieve business goals and/or close gaps.
Translate the brands business strategies into compelling agency briefs.
Work with IMC team to develop, execute and track a Marketing Communications plan that delivers to the brands goals, objectives, and strategies.
Work with Human Insights to execute routine and ad-hoc research projects, and measure effectiveness of in-market marketing plan activities. Proactively recommend change in direction as required.
Manage the brand DME budget to deliver against financial targets, accounting principles, process guidelines & goals.
Foster brand relationships with the global team.
Job Requirements/Qualifications:
7-9 Years related marketing experience, CPG experience preferred.
Solid analytical skills.
Expertise in strategy development.
Expertise in innovation development.
Experience managing creative agencies.
Strong project management skills from idea through to execution.
Solid verbal and written communication skills.
Strong influencing skills.
Ideally has managed and led teams with thought leadership.
Deep knowledge of retail landscape in the US (ideally on Beverage Chilled or Food Service Route to Market.
Educational Requirements:
Bachelors degree in marketing, business or related field required. MBA is preferred.
Growth Behaviors:
We are planning to do a revolution of the juice category in the US. We are looking for an agile, disruptive thinker with a revolutionary mindset. We have a high performing multicultural team to accomplish. We need help to sustain our revolution with the following behaviors:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
SMART RISK: Makes bold decisions/recommendations.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
