The Media Coordinator/Specialist supports the owned assets team in the planning and execution of promotion across linear and digital platforms for the full Media portfolio. Responsibilities include the scheduling of promotions as well as campaign data analysis. The Coordinator will work with the media and marketing teams to ensure executions are flawless and that promotion is scheduled based on… agreed upon strategies.
Specific responsibilities include:
Implementation of daily/weekly promotional priorities and log scheduling
Trafficking of digital video and display creatives in Google AdManager, Freewheel
Performance reporting and data analysis for linear and digital media campaigns
Assist with building custom targets for campaigns using historical Nielsen & Adobe data
Manage promo deliveries and resolve discrepancy reports from the Broadcast Center regarding promos during the workday and outside normal business hours as needed
Interface with Marketing, Media Logistics and Commercial Operation partners to ensure network strategies are adhered to and troubleshoot technical issues as needed
Basic qualifications
BA/BS Degree in Media/Communications or related area
Minimum 1-2 years experience in media or related field
Highly motivated individual who takes initiative and has a positive demeanor, with a demonstrated ability to multi-task and manage high volume of projects and timelines
Clear and precise written and verbal communication skills
Excellent data analysis skills with strong attention to detail
Must be able to work efficiently and effectively with partners as directed by senior team members and build strong interpersonal relationships at all levels
Must have the legal right to work in the United States
Interest in Digital Marketing
MUST BE: Interested in this as a career, Eager, Detail Oriented
Good understanding of marketing strategy and analysis
Looking for candidates who have experience in analytics and strategy.
(This is not a creative or product building role.)
Remote
About the Company:
DZConnex Media