At Hasbro we?re changing the face of play and entertainment. We?re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.
We are… growing our Consumer Insights team! This Senior Manager of Consumer Insights is an embedded partner and consumer expert to Hasbro?s Global Play teams, specifically our Action Brands portfolio. You will proactively develop research agendas, prioritize problems, recommend solutions, and advocate for insight adoption with our business partners responsible for brand and franchise strategies, product innovation, and go-to-market planning.
The anchoring motivation of the Senior Manager is a love for play and incessant curiosity about kids and fans, paired with courage to share consumer truths and insights with our partner teams to help them make amazing brands and experiences! If you have this passion as well as broad and seasoned capabilities across quantitative and qualitative research, secondary data analysis, project management, and strong consultative skills, we’d love to talk.
This position can be fully remote or hybrid in our Pawtucket, RI office. The ability to work East Coast hours is required.
A day in the life of a Sr. Manager Consumer Insights:
? Be the voice of the consumer for a portfolio of brands using insights to significantly influence strategies, development, forecasting, and marketing planning.
? Working with the Director, prioritize business questions and requests across audience, category, brand, product, creative, and commercial needs.
? Proactively develop and deliver insights agendas tied to strategic brand goals, development gates, and commercial sell-in.
? Lead research projects, including consumer foundational, audience segmentation, brand tracking, product/package testing, messaging/campaign testing, and ad hoc studies, using custom and standardized approaches.
? Adeptly and proactively provide brand and design teams with primary and secondary research, strategic consulting, and research presentations that scale up to senior levels.
? Model standards for quality and actionability in research plans and results, mentoring more junior analysts on the team.
? Leverage and help grow AIM?s eco-system of insights vendors, tools and data-sources that allow the team to gracefully scale skills and capacity to meet business partner needs.
What you’ll bring:
? 10+ years in consumer insights or market research, preferably with several years of experience in children or fan products, entertainment, and/or gaming.
? Deep expertise in quantitative and qualitative insights methods, including segmentation, product testing, volumetrics, and creative asset testing.
? Best-in-class ability to tell compelling stories with a level of polish that can translate to GM-level presentations.
? Experience translating advanced analytics (choice modelling, segmentation, driver analysis, price elasticity) into insights with support from vendor partners and AIM Analytics peers.
? Strong problem diagnosis and definition skills.
? Excellent prioritization and project oversight capabilities.
? High-level analytical and critical thinking skills.
? Excellent interpersonal, written, and verbal communication skills.
? Proficiency with Microsoft Office 365 tools and navigating Power BI dashboards.
Hasbro?s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here?s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status
